The NFL is expected to unveil a new golf apparel program this week that will promote the game and its players, the league announced Wednesday.
The initiative will launch this weekend with the introduction of two golf jerseys, and the first three to come out will include two golf apparel designs.
The new uniforms are meant to promote the sport by showing the sport’s top athletes wearing their signature attire.
They will be produced by American Apparel and sponsored by Nike.
The league’s head of player development, Steve Loomis, said the golf uniform program will be part of the league’s effort to build a “franchise and identity” that can “enrich the game’s diversity and appeal.”
The NFL will also launch a new women’s golf apparel campaign in the coming weeks.