Fox Racing will soon use the iconic hbcump apparel to raise morale in its Indian staff.
Fox Racing chief executive, Mark Parker, said the apparel will be made in India and be available for use at Fox Racing’s factory in Mumbai, as well as on the team’s online store.
The apparel is currently available only in India.
“HBCU apparel is an iconic part of our culture,” Mr Parker said in a statement.
“It symbolises that we are proud of the values and values of our country and we stand for it.”
Fox Racing was founded by former Indian cricket team captain Sunil Narine and is based in New Zealand.