The logo, which was first introduced in 1980, was the result of a partnership between the Callaways and the United States Postal Service.
Since the partnership ended in 1999, the USPS has been a partner in the logo’s evolution, including the addition of a call-to-action at the top of the logo.
The USPS logo is made from three separate components.
First is the letter “U.”
Second is a white star with the words “USPS” and the letters “STORE” at the bottom.
And third is a black star with “P” in a circle and a white letter “M” at top.
The USPS has long used the word “callaway” in its logo, but this is the first time the company has incorporated the phrase into its branding.
“Callaway” is a slang term for an online shopping site.
The USPS has also been using the word in promotional materials.
Last year, the agency launched a campaign titled “The Most American of All” featuring a pair of women in a pink dress.
In October, the U.S. Postal Service unveiled a new logo featuring the Callback name.