The first Lifestyles retail chain to open inside Israel has been opened in Tel Aviv, but its first customers aren’t likely to be men.
The company has partnered with fashion house Route 1 to sell men’s clothes, including Levi’s 501s and Levi’s denim jackets, and is offering the products in a small store in Tel Rumeida, a residential neighbourhood near Tel Aviv’s Ben Gurion Airport.
It is the first retail chain outside of Israel to open its doors inside the country.
Route 1’s first store opened in Israel’s capital, Tel Aviv on November 7, but the shop is not yet available to serve the city’s male customers.
The Tel Aviv branch is open to all men.
In Israel, the chain will also be selling clothing in the city of Beer Sheva.